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Marketers are bullish about native advertising in 2015

Content Marketing

Native Advertising, publisher-produced brand content, is similar in concept to a traditional advertorial, which is a paid placement attempting to look like an article.

Forecasts predicting marketers will spend $4.3 billion on native advertising in 2015, a 34% increase from this year, according to eMarketer. That number is expected to reach $8.8 billion by 2018.

“Traditional digital advertising has become wallpaper,” Jason Hill, GE’s global head of media strategy, said in the report. “It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it.”

Source: http://adage.com/article/digital/native-ad-spending-jumps-marketers-reservations/295956/

Photo credit: toprankonlinemarketing / Foter /CC BY

About Menno Lindeblad

I’m the founder of ParadigmataMedia.nl, FreelanceJournalism.eu ExecutiveBusiness.nl and publisher of AmsterdamToday.eu and obsessed with innovation in media. My professional life is dominated by two activities: trying to understand things and to put things in motion. The first has lead to various columns and articles. The second has put on the path of entrepreneurship. I have always worked at the intersection of journalism, media and technology. My goal is for Amsterdam Today to be the place where business owners turn to get inspired, to compare notes, to ask questions, and to learn from one another’s mistakes. Amsterdam Today is a global news community for the connected generation. We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo. We bring you the stories that are shaping our world. Do you ever laugh, cry, get angry or inspired? You’ll fit right in. Got a pitch, tip or leak? Contact me via email: M.Lindeblad@AmsterdamToday.eu Contact: Website | Facebook | Google+ | More Posts

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