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Volgens Google: Meeste advertenties worden niet gezien..!

Google

Uit een nieuwe studie van Google blijkt dat 56,1 procent van alle advertenties op het Google display platform nooit worden gezien, terwijl wel door de adverteerders voor deze banner impessies betaald is.

Volgens het onderzoek (wat experts al langer vreesden) was het zeer opmerkelijk dat juist een horizontale banner bovenaan een pagina niet gezien wordt!

Branche-organisatie IAB specificeert een advertentie als zichtbaar als 50 procent van de advertentie wordt gezien voor tenminste 1 seconde. Voor video-advertenties geldt een duur van twee seconden.

Bron: http://think.storage.googleapis.com/docs/the-importance-of-being-seen_study.pdf

Photo credit: Robert Scoble / Foter / CC BY

About Menno Lindeblad

My professional life is dominated by two activities: trying to understand things and to put things in motion. The first has lead to various columns and articles. The second has put on the path of entrepreneurship. I have always worked at the intersection of journalism, media and technology. At this moment I am Managing Director of ParadigmataMedia including: Amsterdam Today, Executive Business Private Office, MKB-Persberichten, My Wedding Day and the private media group on LinkedIn “Freelance Journalism” with over 2000 active national and international media professionals. Working in partnership with journalists, writers, editors, reporters, copywriters, bloggers, photographers, media professionals, media executives and boots-on-the-ground youth correspondents, Amsterdam Today is creating a channel dedicated to video-driven journalism. Amsterdam Today meets the most elusive human beings in Amsterdam, and tells important stories through immersive journalism. My goal is for AmsterdamToday.eu to be the place where business owners turn to get inspired, to compare notes, to ask questions, and to learn from one another’s mistakes. Amsterdam Today is a global news community for the connected generation. We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo. We bring you the stories that are shaping our world. Do you ever laugh, cry, get angry or inspired? You’ll fit right in. Got a pitch, tip or leak? Contact me via email: M.Lindeblad@AmsterdamToday.eu Contact: Website | Facebook | Google+ | More Posts

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