For the first time in nearly 90 years, again a traditional department store will be founded in Amsterdam. The exclusive clothing company with valet parking, a large food hall and restaurant settles under the name Haussmann on the place of the Fortis building on the Rokin, between the NRC building and the future Marks & Spencer.
The new department store, which opens in september 2016, is an initiative of fashion lover, businessman and entrepreneur Aditi Varma. Haussmann will sell luxury products and exclusive services. For example, travelers who are waiting for Schiphol can order clothes that can be delivered there.
The reason that Varma chose an even more luxurious variant of the Bijenkorf, is ‘ under-representation ‘ of luxury in Amsterdam and Netherlands. ‘ By the loss of Metz and de Bonneterie in the luxury segment the Dutch are spending half of spending in New York or Barcelona, while spending on four and five star hotels is on an international average ‘, says Varma. On an annual basis the company expects 1.4 million customers.
Space for designers
In the largest part of Haussmann-directly accessible from North/South line stop Rokin-will be fashion for sale, big names like Chanel, Valentino and Cavalli. To appeal to the customers in their twenties and thirties the company will sell younger, contemporary and more affordable fashion. ‘ Think of Red Valentino and Just Cavalli. ‘
Also, the company wants to accommodate emerging international brands and reserve the space for Dutch fashion, furniture and Home Decor designers.
In addition, a significant portion of the company will be focused on food: may 2016 opens a large food hall on the Nes and the Brakke Grond, in what was called the Vleeshal in the seventeenth century. The food hall sells small plates, but also serves as a caterer and as a market. Also opens a chic restaurant on the top floor of the building.