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New luxury department store with food hall on the Rokin


For the first time in nearly 90 years, again a traditional department store will be founded in Amsterdam. The exclusive clothing company with valet parking, a large food hall and restaurant settles under the name Haussmann on the place of the Fortis building on the Rokin, between the NRC building and the future Marks & Spencer.

The new department store, which opens in september 2016, is an initiative of fashion lover, businessman and entrepreneur Aditi Varma. Haussmann will sell luxury products and exclusive services. For example, travelers who are waiting for Schiphol can order clothes that can be delivered there.

The reason that Varma chose an even more luxurious variant of the Bijenkorf, is ‘ under-representation ‘ of luxury in Amsterdam and Netherlands. ‘ By the loss of Metz and de Bonneterie in the luxury segment the Dutch are spending half of spending in New York or Barcelona, while spending on four and five star hotels is on an international average ‘, says Varma. On an annual basis the company expects 1.4 million customers.

Space for designers

In the largest part of Haussmann-directly accessible from North/South line stop Rokin-will be fashion for sale, big names like Chanel, Valentino and Cavalli. To appeal to the customers in their twenties and thirties the company will sell younger, contemporary and more affordable fashion. ‘ Think of Red Valentino and Just Cavalli. ‘

Also, the company wants to accommodate emerging international brands and reserve the space for Dutch fashion, furniture and Home Decor designers.

In addition, a significant portion of the company will be focused on food: may 2016 opens a large food hall on the Nes and the Brakke Grond, in what was called the Vleeshal in the seventeenth century. The food hall sells small plates, but also serves as a caterer and as a market. Also opens a chic restaurant on the top floor of the building.

Photo credit: Jorge Franganillo / Patio Furniture / CC BY

About Frank Scheers

Mijn geboortestad Amsterdam is een prachtig uitgangspunt voor journalistiek. Amsterdam staat voor vrijheid van meningsuiting en tolerantie. Als journalist wil ik mij vrij en zonder beperkingen kunnen uiten over hetgeen zich in Amsterdam afspeelt, maar ook in de rest van de wereld. Ik schrijf zoveel mogelijk mijn eigen content, maar scan ook de rest van de wereld af naar opvallend nieuws. Dit nieuws hoeft niet altijd breaking news te zijn. Dit kan heel interessant nieuws zijn dat even belangrijk is als breaking news, maar iets minder bekend is, maar net zo belangrijk kan zijn voor de opinievorming. Naast nieuws uit Amsterdam en wereldnieuws richt ik mij ook op fraaie artikelen over politiek, mode, luxe artikelen, gezondheid, het milieu, entertainment, life style, business, onderwijs, shopping, gastronomie, reizen et cetera. Amsterdam Today is een actief online news magazine en wij brengen artikelen in het Nederlands en in het Engels. Belangrijk om te noemen is dat Amsterdam Today zich bezig houdt met Immersive Journalism. Dat wil zeggen dat wij fascinerend nieuws brengen in combinatie met virtual reality technieken. Je ervaart dan het nieuws alsof je er zelf bij bent. My hometown Amsterdam is a wonderful starting point for journalism. Amsterdam stands for freedom of speech and tolerance. As a journalist, I can express freely and without restrictions on what is happening in Amsterdam, but also in the rest of the world. I write my own content as much as possible, but also scan the rest of the globe for striking news. This news doesn't always have to be breaking news. This can be very interesting news that is as important as breaking news, but slightly less known and just as important to the way people form their opinions. In addition to news from Amsterdam and the world news I also write about articles on politics, fashion, luxury, health, environment, entertainment, life style, business, education, shopping, wining and dining, travel and so on. Amsterdam Today is an active online news magazine and we bring articles in Dutch and in English. Important to mention is that Amsterdam Today deals with Immersive Journalism. That means that we bring fascinating news in combination with virtual reality techniques. You will experience the news as if you were there. Contact: Website | More Posts