The online game that lets an Amsterdam company warning tourists for the dangerous white heroin, has in two days time over 200,000 views. In addition, the online game attracted attention in countries such as France, England, Russia and Poland. That is what maker DigitasLBi announced.
The game can be found on the website dontkillmia.com, where on the basis of a game, based on a scene from the movie Pulp Fiction, the dangerous effects of sniffing white heroin are explained. Creator of this initiative is Marc Selhorst, who in everyday life works at the Amsterdam advertising agency. Along with some colleagues he was allowed to develop his idea under working time to an online game, with the aim to warn tourists in a prominent way.
Everybody knows Pulp Fiction
It is a method that works better than the now familiar matrix boards in the city, think DigitasLBi-Director Dirk van den Bosch. ‘ The signs will only be posted after an incident has taken place, they are not at all appealing for tourists. ‘
Pulp Fiction, on the other hand, is definitely a movie that the audience knows. Therefore decided Selhorst to make a famous scene from that movie into online game. In the conscious scene sniffs leading actress Uma Thurman, who plays Mia, white heroin. Then the player of the game is to save her, by a syringe in the right spot on her neck to emit.
Not the image of the public health service
At the end refers Do not Kill Mia to the website of the public health service. The health service has to let us know that this is against the image that they want to spread. It is now just like your self with a needle to get started should go, while that absolutely is not. ‘ Van den Bosch believes the health service (GGD) underestimate tourists: ‘ most people know this movie scene. The target group for whom this campaign is meant, understands that this is a wink. They know that you don’t literally have to do this as a solution.
Dontkillmia.com is not a medical advice, but a campaign to raise awareness among tourists of the dangers of white heroin. ‘ In the meantime French colleagues at DigitasLBi help to highlight the game internationally, says Van den Bosch. “Our dream is no deaths by using white heroin. We hope that our game will contribute to the campaign about the dangers of using white heroin. ‘
White heroin that is sold as cocaine has already claimed the lives of three tourists in Amsterdam.