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Game against white heroin attracts 200,000 visitors


The online game that lets an Amsterdam company warning tourists for the dangerous white heroin, has in two days time over 200,000 views. In addition, the online game attracted attention in countries such as France, England, Russia and Poland. That is what maker DigitasLBi announced.

The game can be found on the website, where on the basis of a game, based on a scene from the movie Pulp Fiction, the dangerous effects of sniffing white heroin are explained. Creator of this initiative is Marc Selhorst, who in everyday life works at the Amsterdam advertising agency. Along with some colleagues he was allowed to develop his idea under working time to an online game, with the aim to warn tourists in a prominent way.

Everybody knows Pulp Fiction

It is a method that works better than the now familiar matrix boards in the city, think DigitasLBi-Director Dirk van den Bosch. ‘ The signs will only be posted after an incident has taken place, they are not at all appealing for tourists. ‘

Pulp Fiction, on the other hand, is definitely a movie that the audience knows. Therefore decided Selhorst to make a famous scene from that movie into online game. In the conscious scene sniffs leading actress Uma Thurman, who plays Mia, white heroin. Then the player of the game is to save her, by a syringe in the right spot on her neck to emit.

Not the image of the public health service

At the end refers Do not Kill Mia to the website of the public health service. The health service has to let us know that this is against the image that they want to spread. It is now just like your self with a needle to get started should go, while that absolutely is not. ‘ Van den Bosch believes the health service (GGD) underestimate tourists: ‘ most people know this movie scene. The target group for whom this campaign is meant, understands that this is a wink. They know that you don’t literally have to do this as a solution. is not a medical advice, but a campaign to raise awareness among tourists of the dangers of white heroin. ‘ In the meantime French colleagues at DigitasLBi help to highlight the game internationally, says Van den Bosch. “Our dream is no deaths by using white heroin. We hope that our game will contribute to the campaign about the dangers of using white heroin. ‘

White heroin that is sold as cocaine has already claimed the lives of three tourists in Amsterdam.

Photo credit: Giuseppe Bognanni / Foter / CC BY

About Frank Scheers

Mijn geboortestad Amsterdam is een prachtig uitgangspunt voor journalistiek. Amsterdam staat voor vrijheid van meningsuiting en tolerantie. Als journalist wil ik mij vrij en zonder beperkingen kunnen uiten over hetgeen zich in Amsterdam afspeelt, maar ook in de rest van de wereld. Ik schrijf zoveel mogelijk mijn eigen content, maar scan ook de rest van de wereld af naar opvallend nieuws. Dit nieuws hoeft niet altijd breaking news te zijn. Dit kan heel interessant nieuws zijn dat even belangrijk is als breaking news, maar iets minder bekend is, maar net zo belangrijk kan zijn voor de opinievorming. Naast nieuws uit Amsterdam en wereldnieuws richt ik mij ook op fraaie artikelen over politiek, mode, luxe artikelen, gezondheid, het milieu, entertainment, life style, business, onderwijs, shopping, gastronomie, reizen et cetera. Amsterdam Today is een actief online news magazine en wij brengen artikelen in het Nederlands en in het Engels. Belangrijk om te noemen is dat Amsterdam Today zich bezig houdt met Immersive Journalism. Dat wil zeggen dat wij fascinerend nieuws brengen in combinatie met virtual reality technieken. Je ervaart dan het nieuws alsof je er zelf bij bent. My hometown Amsterdam is a wonderful starting point for journalism. Amsterdam stands for freedom of speech and tolerance. As a journalist, I can express freely and without restrictions on what is happening in Amsterdam, but also in the rest of the world. I write my own content as much as possible, but also scan the rest of the globe for striking news. This news doesn't always have to be breaking news. This can be very interesting news that is as important as breaking news, but slightly less known and just as important to the way people form their opinions. In addition to news from Amsterdam and the world news I also write about articles on politics, fashion, luxury, health, environment, entertainment, life style, business, education, shopping, wining and dining, travel and so on. Amsterdam Today is an active online news magazine and we bring articles in Dutch and in English. Important to mention is that Amsterdam Today deals with Immersive Journalism. That means that we bring fascinating news in combination with virtual reality techniques. You will experience the news as if you were there. Contact: Website | More Posts