The Netherlands and specific Amsterdam work as a magnet for tourists and entrepreneurs from China. And the growing population Chinese presents itself here more and more. In Amsterdam and the Hague the Chinese new year is a Chinese party that is more and more celebrated by Dutch people.
The third generation Chinese lives elsewhere and spread, as in the number of Chinese tourists in Almere or Hoofddorp
The number of Chinese tourists in the Netherlands rose last year with 18 percent to a quarter of a million. Half of these stayed in Amsterdam. NBTC Holland Marketing expects the number of Chinese tourists can grow this year again with 18 percent. In addition, the number of Chinese that has establishes in the past decade in the Netherlands has doubled. More than a quarter of them is entrepreneur, often in the hospitality industry. The third generation Chinese live in Almere or Hoofddorp. These cities are not far from Amsterdam.
Their economic prosperity is Friday night celebrated with the Chinese new year on Dam square in Amsterdam. ‘ China is hot and that has everything to do with economic developments where everyone will have a piece it ‘, says Organizer Won Yip. ‘ Ten years ago it was relatively unknown and was the party celebrated on a smaller scale. Now it lives more and people ask already in January for the date. ‘
In the Hague, Saturday the Chinese new year will be celebrated with the traditional dragon dance at City Hall, followed by a parade. In Rotterdam, there will be no celebration this year, because lack of money.
In Amsterdam the Chinese Newyear will be the grander than ever, including a fireworks show on the roof of hotel Krasnapolsky on Dam square. There are many companies that benefit from the Chinese engine. For exemple, Gassan Diamonds 30 percent of sales were due to Chinese tourists, this was still 25 percent in 2013. On the basis of the requests from the sponsors Yip expects that the Party on the Dam will be a tradition. On Saturday follows a parade in Chinatown, at the Nieuwmarkt and de Zeedijk. According to Yip Chinatown can use some more excitement. Careful he formulates: ‘ the first and second generation Chinese are already back in China. The third generation Chinese lives elsewhere and scattered, as in Almere or Hoofddorp. ‘ The Chinese community is becomes less attached, the entrepreneur says. ‘ That we also see to the tourist flow. Once they arrived in large groups and they followed the tour leader with the flag, now it’s somewhat looser. “