Ads on datingapp Tinder seem to come a step closer. The company should have made contact with Twitter and Facebook to close ad deals. This reports Recode on basis of initiates.
Both Twitter and Facebook running ad networks that could fill the ad spots of Tinder. It was already known that Tinder, which now generates no turnover, intends to show ads on his app, but how exactly it will look, is still unclear.
Tinder is now working on developing his first ad products. The ad division would be controled by Brian Nørgård, the co-founder of Tappy, an app that was taken over in January by Tinder. The datingapp can be a valuable place for advertisers. Users share useful information, such as age, gender and location, that are useful for advertising agencies to address specific target groups.