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The challenge for brand marketers is to create ads that make an impact

Nescafé: Pop-Up Café

Nescafe took their ‘instant coffee’ad to a whole new level through print.

The brand included two foldable paper mugs in branded newspapers with coffee powder in those cups. They created an unexpected way for two people to share a real moment together.

This Moto X ad showcases its vibrant range of colors in a magazine ad. The phone in the magazine ad changes colors when users press on the small color buttons at the bottom of the ad. The world’s first interactive print ad.

About Menno Lindeblad

I’m the founder of, and publisher of and obsessed with innovation in media. My professional life is dominated by two activities: trying to understand things and to put things in motion. The first has lead to various columns and articles. The second has put on the path of entrepreneurship. I have always worked at the intersection of journalism, media and technology. My goal is for Amsterdam Today to be the place where business owners turn to get inspired, to compare notes, to ask questions, and to learn from one another’s mistakes. Amsterdam Today is a global news community for the connected generation. We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo. We bring you the stories that are shaping our world. Do you ever laugh, cry, get angry or inspired? You’ll fit right in. Got a pitch, tip or leak? Contact me via email: Contact: Website | Facebook | Google+ | More Posts