Amsterdam Today wishes for everybody a very happy Valentine’s Day with a lot of love! The tradition of Valentine’s Day in the Netherlands where Valentine’s Day celebrations are dating back to the mid-20th century.
February 14th is not only regarded as a romantic event, to be celebrated by lovers, but is also observed as a day of friendship and companionship.
As of 1949, the Dutch export of flowers was growing steadily. During this time the first Dutch Valentine’s campaign took place and the National Organization for Florists proposed the observation of Valentine’s Day or Flower Day in the country. To promote the event among the masses, award ceremonies were organized by the association and a bouquet of Valentine’s Day flowers was given to anyone who had done something exceptional for the society and this gesture brought a new dimension to the Valentine’s Day celebration.
Nowadays, Valentine cards are a very popular way of showing your partner or friend how much you love them as well as sending flowers. The Dutch Postal Service PostNL has a very unique promotion. Anyone mailing a Valentine card on February 13th, can replace the required postage with a kiss and the card will be delivered for free! A ‘kiss-stamp’!