758,000 gamers have already signed up for this crowdfunded video game with no official release date
Launching a video game has become a challenge akin to launching a major feature film. Tons of money is invested up front, a release date is set, and gamers play.
One ambitious videogame CEO, however, is taking a risk and turning this process on its head.
Cloud Imperium Games’ Chris Roberts is relying on crowdfuning to finance “Star Citizen.” Furthermore, players can pay for the game now, but but can’t play the entire thing just yet.
Already, as of Friday, the company had raised close to $73 million to support more than 200 employees working internationally to produce Star Citizen from a base of about 758,000 players.
Crowdfunding is unorthodox, but it gives rare insight into the audience
Big, publicly-traded video game companies spend tens of millions of dollars marketing and testing out concepts, simultaneously trying to please investors and analysts with increasing R&D that is only outpaced by share price gains. Throw in many investors’ imperative to sell stock, and the factors going against even the best-capitalized gaming startups are enough to weigh down even the best rocketships.