People will start seeing “buy” buttons when they search Google for products on their mobile devices, escalating competition with Amazon.com, according to a published report.
The buttons which will launch in coming weeks will only appear next to paid search results, the Wall Street Journal reported.
The buttons will accompany sponsored—or paid—search results, often displayed under a “Shop on Google” heading at the top of the page. Buttons won’t appear with the nonsponsored results that are driven by Google’s basic search algorithm.
Google won’t show buy buttons when shoppers search on desktop computers, and the company is starting the program with a small percentage of the search traffic it handles.
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