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Can Google Outsell Amazon and eBay?

People will start seeing “buy” buttons when they search Google for products on their mobile devices, escalating competition with Amazon.com, according to a published report.

The buttons which will launch in coming weeks will only appear next to paid search results, the Wall Street Journal reported.

The buttons will accompany sponsored—or paid—search results, often displayed under a “Shop on Google” heading at the top of the page. Buttons won’t appear with the nonsponsored results that are driven by Google’s basic search algorithm.

Google won’t show buy buttons when shoppers search on desktop computers, and the company is starting the program with a small percentage of the search traffic it handles.

Photo credit: theanthonyryan / Foter / CC BY-SA

About Menno Lindeblad

I’m the founder of ParadigmataMedia.nl, FreelanceJournalism.eu ExecutiveBusiness.nl and publisher of AmsterdamToday.eu and obsessed with innovation in media. My professional life is dominated by two activities: trying to understand things and to put things in motion. The first has lead to various columns and articles. The second has put on the path of entrepreneurship. I have always worked at the intersection of journalism, media and technology. My goal is for Amsterdam Today to be the place where business owners turn to get inspired, to compare notes, to ask questions, and to learn from one another’s mistakes. Amsterdam Today is a global news community for the connected generation. We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo. We bring you the stories that are shaping our world. Do you ever laugh, cry, get angry or inspired? You’ll fit right in. Got a pitch, tip or leak? Contact me via email: M.Lindeblad@AmsterdamToday.eu Contact: Website | Facebook | Google+ | More Posts

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